Clik here to view.
Congratulations, You’ve been Elected a Spammer!
Scott Richter, famous spammer.As you listen to the politicians speak and decide how you are going to vote, there is another election going on all the time you may not know about. It’s the race to be...
View ArticleClik here to view.
‘Shorter is Better’ for E-Mail Subject Lines
A new study by eMarketer dove into consumer behaviors with respect to opening your e-mail messages. Generally, consumers pay less attention to e-mail; when they do, they tend to focus on shorter...
View ArticleClik here to view.
Three Pillars of Email Deliverability, Free Webinar
You may have caught Joe Manna’s great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not “peeing in the (email...
View ArticleClik here to view.
Reduce Your Spam Complaints by 75%
You’d think that placing your opt-out link on the top of your emails might sound crazy, but it’s been proven to reduce ISP spam complaints by 75%. That’s impressive, for any marketer! Spam complaints...
View ArticleClik here to view.
Webinar: Don’t Pee in the Pool
The video is available now! Last week, we held a free webinar with hundreds of viewers where Marc Chesley, Ryan Peterson and James Thompson shared best practices, guidelines and tips for marketers to...
View ArticleClik here to view.
13 Ways to Segment, Slice and Target Your List
Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond. To keep the shine in your marketing to impress customers and prospects, I’ve compiled thirteen...
View ArticleClik here to view.
Why Do Email Messages Go to Spam?
Many business owners often wonder why email messages go to spam. In my previous entry, I shared seven sure-fire ways on how to get your email messages to the spam folder. Apparently, small business...
View ArticleClik here to view.
Answers to Email Marketing Challenges
Man, I really love MarketingSherpa. They publish great reports designed for marketers and small business owners. Today, they shared an article and chart that points out the challenges marketers face in...
View ArticleUncovering The Open Rate Myth
You are using your email open rates the wrong way. That’s right, I said it – you are doing it wrong.Most small businesses use the email open rate as their only metric to gauge the success (or failure)...
View ArticleA Chat with Matt: Communicating Automatically
We’re continuing our video series “A Chat with Matt” where we talk to Matt Peterson, content training specialist at Infusionsoft, to share creative marketing ideas to help you and your business...
View Article